The Web Science Trust

Material culture on-line: Toward a better understanding of cultural markers in websites

Lingier, Lieze (2009) Material culture on-line: Toward a better understanding of cultural markers in websites. In: Proceedings of the WebSci'09: Society On-Line, 18-20 March 2009, Athens, Greece. (In Press)

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In this paper I will focus on the parameter ‘webimagery’. Methodologically the model for ‘hybrid media analysis’ is taken as a point of departure for analysing various aspects of this parameter. More specific, I will investigate how youngsters shape a cultural identity and reflect social and cultural values through their choice of images on their personal profiles in the Social Network Site (SNS) Myspace. The choice of the images may contain cultural (references to their homecountry, their nationality,…) as well as social (images of friends, family,…) ideological, creative and technological elements. Some profiles of youngsters between 18 and 20 years old will be analysed.Only profiles from Belgian teenagers are chosen because this it the culture the author is most familiar with. The main intention of this study is not to become generalizable results towards the identity process of youngsters but to decode images in a rather explorative way. By decoding, cultural markers about how these images are social and culturally loaded will be acquired.

Item Type:Conference or Workshop Item (Poster)
Uncontrolled Keywords:material culture, webimagery, multimodal media analysis
Subjects:Web Science Events > Web Science 2009
ID Code:172
Deposited By: W S T Administrator
Deposited On:24 Jan 2009 08:45
Last Modified:25 Oct 2011 16:11

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