The Web Science Trust

The Effect of User Features on Churn in Social Networks

Karnstedt, Marcel and Rowe, Matthew and Chan, Jeffrey and Alani, Harith and Hayes, Conor (2011) The Effect of User Features on Churn in Social Networks. pp. 1-8. In: Proceedings of the ACM WebSci'11, June 14-17 2011, Koblenz, Germany.

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Social sites and services rely on the continuing activity, good will and behaviour of the contributors to remain viable. There has been little empirical study of the mechanisms by which social sites maintain a viable user base. Such stud- ies would provide a scientic understanding of the patterns that lead to user churn (i.e. users leaving the community) and the community dynamics that are associated with re- duction of community members { primary threats to the sustainability of any service. In this paper, we explore the relation between a user's value within a community - con- stituted from various user features - and the probability of a user churning.

Item Type:Conference or Workshop Item (Paper)
Web Science Comments:WebSci Conference 2011
Subjects:WS9 Sociology > WS93 Social Networks
Web Science Events > Web Science 2011
ID Code:451
Deposited By: Lisa Sugiura
Deposited On:07 Jun 2011 16:44
Last Modified:25 Oct 2011 17:12

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