Methodology for Impact Analysis of the Mobile Web in Developing Countries: a Pilot Study in Nairobi, Kenya
Purwandari, Betty and Hall, Wendy and Wills, Gary (2011) Methodology for Impact Analysis of the Mobile Web in Developing Countries: a Pilot Study in Nairobi, Kenya. pp. 1-4. In: Proceedings of the ACM WebSci'11, June 14-17 2011, Koblenz, Germany.
In this paper, we describe an impact analysis methodology to measure the impact of the Mobile Web in developing nations. This methodology is needed to anticipate the effects of the Mobile Web on society. Moreover, it can guide advancement of Mobile Web technology to better serve its users. In May 2010, a pilot study to test the methodology was carried out in Nairobi, Kenya. There were 47 students from 3 leading universities participated in the study. Questionnaires were used to ask how they used the Mobile Web, its impact on their lives, as well as their skills to develop Mobile Web applications. 35 of them were interviewed to explore more information. Semi structured interviews were also conducted to 7 entrepreneurs from informal settlement areas. Lessons learned from this pilot study were used to refine the methodology, which is based on our Framework of Mobile Web Uptake (FMWU). The methodology covers indicators to be measured, as well as stakeholders associated with each indicator. These indicators are grouped into components of Mobile Web uptake, and their relationships are showed in the Model of Mobile Web Uptake (MMWU).
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