The Web Science Trust

The Construct of Webflow for Capturing the Web User Experience

Oinas-Kukkonen, Harri (2011) The Construct of Webflow for Capturing the Web User Experience. pp. 1-2. In: Proceedings of the ACM WebSci'11, June 14-17 2011, Koblenz, Germany.

PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Image (PNG)

Official URL:


In his visionary book, Mihaly Csikszentmihalyi [2] describes the construct of flow as the holistic sensation that people feel when they act with total involvement. Hoffman and Novak [6] take a more serene approach and suggest flow for studying consumer behavior in the context of electronic commerce. More recently, there has been a growing interest towards using the flow concept for understanding user experience in information systems [see, e.g., 9, 8, 7]. Flow is a state which occurs when navigating in an information space and which is intrinsically enjoyable, selfreinforcing and accompanied by a loss of self-consciousness; it can exist in both experimental and goal-oriented types of behavior [5]. As a measurable concept, flow can be inferred from its antecedents and consequences. A primary antecedent condition that is necessary for the flow state to be experienced is that skills and challenges are perceived to be congruent and above a critical threshold. If the skills of the users are high, but the challenges are low, (s)he may fall into boredom, while if their challenges are high, but the skills are low, they may fall into anxiety. If both the challenges and skills are too low, users may fall into apathy. Oinas-Kukkonen [11] has modified the general flow concept into a Web-specific construct: Webflow is an optimal perceived user experience which improves a web user’s orientation and navigational use, as well as vice versa, and which is predicted by balanced user skills and the feeling of the web to be enjoyably challenging, the feeling of being in control of web use, and the perceived ease of use and usefulness of the web.

Item Type:Conference or Workshop Item (Poster)
Web Science Comments:WebSci Conference 2011
Subjects:WS5 Psychology > WS53 Human Information Processing
WS9 Sociology
Web Science Events > Web Science 2011
ID Code:484
Deposited By: Lisa Sugiura
Deposited On:07 Jun 2011 16:41
Last Modified:25 Oct 2011 17:11

Repository Staff Only: item control page

EPrints Logo
Web Science Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.