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Trust and Privacy in the Web: Do Internet Users Feel Monitored on Websites?

Hoebel, Natascha and Zumstein, Darius (2011) Trust and Privacy in the Web: Do Internet Users Feel Monitored on Websites? pp. 1-4. In: Proceedings of the ACM WebSci'11, June 14-17 2011, Koblenz, Germany.

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In this paper, preliminary results of an online survey on surfing habits and data privacy of 710 young Internet users are discussed. It was shown that many users feel monitored on websites and they often feel spied out by Google. Particularly, most users do not like to reveal personal data and do not want to be profiled. Most of the users have different concerns of indicating personal data like email addresses, phone numbers, interests or payment data: they fear undesirable e-mails, mails or phone calls, disclosure of data to third parties and inadequate handling of sensitive data like account or credit card data. Consequently, Web users often refuse to give personal information, supply false information or decide not to use certain websites or services. Moreover, two third of the Web users do not like to be profiled. Suffering under information overload, 71% of the Internet users are not interested in receiving additional information. Internet users’ trust is highly dependent on the supplier or website itself. Website operators can strengthen users’ trust and their readiness to deliver personal information by building up good reputation and providing secure connections.

Item Type:Conference or Workshop Item (Poster)
Web Science Comments:WebSci Conference 2011
Subjects:WS7 Law
WS9 Sociology > WS91 Social Attitudes
WS7 Law > WS75 Privacy
Web Science Events > Web Science 2011
ID Code:513
Deposited By: Lisa Sugiura
Deposited On:07 Jun 2011 16:38
Last Modified:25 Oct 2011 17:11

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