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Rethinking the marketing curriculum for the social media age

Harris, Lisa and Harrigan, Paul (2011) Rethinking the marketing curriculum for the social media age. In: Proceedings of the The PLE Conference 2011, 10th - 12th July 2011, Southampton, UK.

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Item Type:Conference or Workshop Item (Paper)
Web Science Comments:PLE Conference 2011
Subjects:Web Science Events > Personal Learning Environment Conference 2011
ID Code:580
Deposited By: W S T Administrator
Deposited On:12 Jul 2011 06:57
Last Modified:16 Jul 2011 18:21

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