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Becoming a Tweep: The Relationship of Prior Online Experiences and Twitter Adoption

Hargittai, Eszter and Litt, Eden (2011) Becoming a Tweep: The Relationship of Prior Online Experiences and Twitter Adoption. pp. 1-31. In: Proceedings of the A DECADE IN INTERNET TIME: OII SYMPOSIUM ON THE DYNAMICS OF THE INTERNET AND SOCIETY, 21 - 24 September 2011, University of Oxford.

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Official URL: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1922967

Abstract

Despite much excitement about the microblogging platform Twitter, little is known about predictors of its adoption and how its uses relate to other online activities in particular. Using a unique longitudinal data set collected in 2009 and 2010 surveying over 500 diverse young American adults about their online experiences, we look at who uses Twitter and what may be motivating its usage. Our findings suggest that online skills as well as prior consumption and production activities especially in the domain of entertainment news are significant predictors of subsequent Twitter use. Our results caution about the potential biases that may result from studies that sample on Twitter users excluding other populations.

Item Type:Conference or Workshop Item (Paper)
Web Science Comments:A DECADE IN INTERNET TIME: OII SYMPOSIUM ON THE DYNAMICS OF THE INTERNET AND SOCIETY
Subjects:WS9 Sociology > WS93 Social Networks
ID Code:677
Deposited By: Lisa Sugiura
Deposited On:26 Sep 2011 14:05
Last Modified:26 Sep 2011 14:05

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