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The Online Opinion Leaders in Colombia, Venezuela and Iran: Case of the Twitter Most Seen Users

Said, Elias and Arcila, Carlos (2011) The Online Opinion Leaders in Colombia, Venezuela and Iran: Case of the Twitter Most Seen Users. p. 1. In: Proceedings of the A DECADE IN INTERNET TIME: OII SYMPOSIUM ON THE DYNAMICS OF THE INTERNET AND SOCIETY, 21 - 24 September 2011, University of Oxford.

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Official URL: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1930982

Abstract

The aim of this work is to present some of the main results generated from the Project ‘Participation and social relations from the Twitter online opinion leaders in Colombia, Venezuela and Iran’. This project was of a quali-quantitative type and the study sample were the Top20 most seen users in Twitter in Colombia, Venezuela and Iran; 1180 Tweets coming from the 60 users studied were analyzed for a confidence level of 95% and  = 0.05. This work started with the hypothesis that “the boom of the virtual social nets among the Top20 most seen Tweeter users in Colombia, Venezuela and Iran are contributing to the strengthening of the communication flow model proposed by Jensen (2009) within the interior of virtual scenarios, and to the formation of new opinion leaders”. The main results exposed in this article, allow us to state along with the confirmation of the communication flow model proposed by Jensen, we can see that only in Iran’s case, these scenarios are contributing to the generation of new online opinion leaders among users resident in the countries studied, who have Twitter user.

Item Type:Conference or Workshop Item (Paper)
Web Science Comments:A DECADE IN INTERNET TIME: OII SYMPOSIUM ON THE DYNAMICS OF THE INTERNET AND SOCIETY
Subjects:WS9 Sociology > WS93 Social Networks
ID Code:702
Deposited By: Lisa Sugiura
Deposited On:28 Sep 2011 10:02
Last Modified:28 Sep 2011 10:02

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